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Chapter Overview

Leadership communications is a continuous job. Messages must be communicated and recommunicated in ways that make them understandable and credible to various audiences and able to be acted upon by those audiences. This process is called sustaining the leadership message. In addition, the leader must connect with his or her people on a personal level in order to build a sense of trust. When a bond of trust has been established, the future becomes possible. People will be inspired to follow, and in the process they will achieve inspired results for themselves, for the leader, and for the organization.

Part III focuses on sustaining the leadership message through a variety of communications methods, including coaching and storytelling. You will learn how to use communications as a core leadership behavior to achieve inspired results through the actions of the people you lead.

Chapter 9: Connecting with People Beyond Words

Overview

Remember before you speak, it is necessary to listen, and only then, from the fullness of your heart you speak and God listens.

Mother Teresa
Mother Teresa, No Greater Love, ed. Becky Benenate and Joseph Durepos, with a foreword by Thomas Moore (Novato, Calif.: New World Library, 1997, 2001), p. 9.

Morale is the state of mind. It is steadfastness and courage and hope. It is confidence and zeal and loyalty. . . . It is staying power, the spirit which endures to the end-the will to win. With it all things are possible, without it everything else . . . is for naught.

George C. Marshall
H. A. DeWeerd, ed., Selected Speeches and Statements of General of the Army George C. Marshall (1945), quoted in Robert A. Fitton, Leadership Quotations from the World’s Greatest Motivators [Boulder, Colo.: Westview Press (HarperCollins), 1997], p. 197.

We live in an age of theatricality. You can see it everywhere.

In shopping malls. In TV news programs. In music programs. Even in the supermarket. There is a reason for this: People who have a product to sell or a message to communicate feel the need to intensify the delivery of their message. Merchandisers use high-impact graphics and artful staging to display their products in the most appealing manner. Advertisers produce creative messages for TV, radio, and the Internet as a means of gaining attention. As a result, the rest of us feel that we need to put some pizzazz into our messages in order to be heard and, better yet, understood.

As a result of this pervasive theatricality, the straightforward stand-up presentation may appear tired and dated. At times, it may actually be so. When that occurs, you can extend yourself beyond words and pictures in order to connect with the audience (see Figure 9-1). There may be occasions when you want to think like a promoter and present like a professional actor.

Figure 9-1: Connecting with the Audience

In fact, actor-turned-President Ronald Reagan spent the bulk of his time doing what he did best-communicating. He worked hard at his speeches, and he delivered them with the practiced skill of an actor. In fact, Lou Cannon, his biographer, has written that Reagan was very proud of his acting ability; he took umbrage at political enemies who sought to dismiss him and his policies by calling him a lousy actor. Reagan wondered how anyone could function as president without acting experience.^[1]

Taken From : Great Communication Secrets of Great Leaders

And for an owner and baseball executive who had teams that finished first as well as last, no one ever had more fun than Bill Veeck. He was one part P. T. Barnum and one part Sam Walton-a combination of showmanship and customer value. Along the way, he irritated the plutocrats running the game and delighted the crowds who filled the stadiums. In his own unique way, Veeck was a leadership communicator who lived and breathed a message of honesty, integrity, and entertainment.

Taken From : Great Communication Secrets of Great Leaders

These anecdotes can come from your own experience or can be gathered from other sources, such as speaker reference guides. Humor can be a good icebreaker, but always, always, always, keep it fresh, alive, and, above all, nonoffensive.

Assemble the Material

Arrange your research materials in a way that makes sense in terms of what you wish to say. You can organize it into subject files or keep everything together. The key is to put everything into an order that makes sense for you.

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